What's the best time to post on social media?

Image: Flickr, David Santaolalla

Have you ever wondered what the best time to post on social media is?
If you do a search on the web, you’ll find several articles claiming the best times to post on each platform.

While these can serve as a guide in the beginning, it’s important to remember every audience is different.
For example, a 17-year old fashionista will be on social media at different times than a 55 year-old business man.

It’s recommended, then, to use a guide in the beginning (let me know if you need one) and to then watch your analytics to determine when your audience is most engaged.

Once your analytics indicate what times work best for your particular audience, adjust the times you post accordingly.

This works for brands, as well as your personal social networks.

For example, I post my blogs during the week, but the tweets about it receive the most engagement during the weekend when professionals (my target audience) aren’t working and have time to read it.

Give it a try and see what works best for you!

Have a great week,