In today’s digital world, social media is more necessary than ever. For the first time ever, brands are able to connect with their audience instantly and personally, making social media key to success in today’s digital world...
I'm honored to be speaking at IABC's Southern Region Connect Conference at Coca-Cola's HQ in Atlanta, Georgia next month! The conference brings together communicators from across the nation to share their best practices, strategies...
I recently had the privilege of speaking at PR News’ Digital PR & Marketing Conference in Miami. The conference featured speakers from across the nation and covered several topics ranging from video to influencer marketing to social media advertising.
We all receive LinkedIn endorsements, but how do you manage them?
Endorsements help you be known (and found!) for the skills you possess.
You want to make sure you’re being endorsed for the skills that will help your career the most.
Set up the Skills and Endorsements section of your LinkedIn profile.
Did you know the images you upload and post to your social profiles can help your SEO?
Two of the ways this can be done is by the size of your image, and the name you give it.
Images that have high resolution/are large files will slow down the time it takes your site to load, causing impatient viewers to leave your site quickly and move on.
We're seeing a couple of interesting trends in social media lately. One is that younger audiences are moving more and more towards mobile apps. A recent article by AdWeek points out that not only are these app users more active than on social networks, but they're using these to shop more as well...
Have you ever wondered what makes a Facebook post great?
The most successful posts by brands and companies tend to be compelling, shareable, and persuasive.
Compelling: The post grabs your attention and is visually stunning. (Note: Facebook is working to make images more and more crucial.)
Shareable: The post is appealing and inoffensive to a general audience. In other words, it’s usually rated G or PG, maximizing its potential to be shared widely.
Part of maintaining a strong online presence is to “sweep” your social media profiles each quarter of anything that portrays you in an unprofessional or negative light.
This includes un-tagging yourself from any questionable photos as well as “unliking” any page that may reflect you negatively.
Log out of all your profiles and then search yourself to see what comes up.
We’ve all seen them—the individuals who post comments that are snarky, rude, or downright ugly.
Sometimes they have good intentions, such as trying to give a company constructive criticism on their product, and struggle with communicating it well.
Sometimes, they just want to be difficult.
In these cases, please don’t punch your computer screen, and please don’t post a retort back.
Every one in a while I'll chat with an individual who still isn't convinced LinkedIn is important for today's networking professionals. Regardless of your industry, it's a great tool to find and meet individuals who can play a key role in your career.
Consider these fast facts about LinkedIn that many individuals aren't aware of:
This past Monday, Facebook made history when 1 billion people used its network on a single day.
That means 1 in 7 people on this planet were on Facebook at the same time.
For the past 10 years, Facebook’s mission has been to get as many...
We’ve all heard of hashtags in social media, and most of us have used them.
For those who aren’t familiar with how they work, they’re basically a way to categorize content by keyword/key phrase on social media. If, for example, Twitter is the filing cabinet and tweets are the papers inside, hashtags are the folders that categorize and store the tweets by topic. Tweets without hashtags are like...