Twitter is one of the social networks with the least amount of barriers in terms of who you can connect to.
The opportunity to connect is bigger than ever since you can now direct message anyone, regardless of following status.
A great way to connect with new people is by live tweeting.
Just to cover our bases, live tweeting is when an individual attends or participates in an event and tweets about it while there, as the event unfolds.
The challenge is that if the majority of your audience is not participating in the same event, they’re likely to tune you out since they can’t relate to your experience.
The key, then, is to make your live tweeting applicable to both those participating in the event and those who aren’t.
First things first, find out what official hashtags have been established for the event and use them in live tweeting. You can often do this by visiting the main event’s website.
This sounds obvious enough, but tweets that include hashtags are 55% more likely to be retweeted.
Another way to engage both audiences is by tweeting intriguing/inspiring/funny quotes as they’re said at the event.
Tweets that include a quote are 30% more likely to be retweeted.
Finally, don’t forget to snap captivating and intriguing photos using your camera phone, and tweet them directly from your camera roll.
This will ensure your photo tweets as a pic.twitter.com link, which makes your photo 94% more likely to be retweeted than if you tweeted from places like Instagram, Facebook or even Twitpic. (Go figure.)
Even if you don’t use live tweeting, these tactics work for regular tweets, too.
Why all the fuss about getting retweeted?
It’s one of the best ways to grow your audience on Twitter!
Until next time,