Safer Internet Day is a yearly initiative to educate and encourage safer use of technology around the world. It's important to protect yourself online and as a social media manager, your brand as well.
I recently had the privilege of speaking at PR News’ Digital PR & Marketing Conference in Miami. The conference featured speakers from across the nation and covered several topics ranging from video to influencer marketing to social media advertising.
We all receive LinkedIn endorsements, but how do you manage them?
Endorsements help you be known (and found!) for the skills you possess.
You want to make sure you’re being endorsed for the skills that will help your career the most.
Set up the Skills and Endorsements section of your LinkedIn profile.
Did you know the images you upload and post to your social profiles can help your SEO?
Two of the ways this can be done is by the size of your image, and the name you give it.
Images that have high resolution/are large files will slow down the time it takes your site to load, causing impatient viewers to leave your site quickly and move on.
Have you ever wondered what makes a Facebook post great?
The most successful posts by brands and companies tend to be compelling, shareable, and persuasive.
Compelling: The post grabs your attention and is visually stunning. (Note: Facebook is working to make images more and more crucial.)
Shareable: The post is appealing and inoffensive to a general audience. In other words, it’s usually rated G or PG, maximizing its potential to be shared widely.
We’ve all seen them—the individuals who post comments that are snarky, rude, or downright ugly.
Sometimes they have good intentions, such as trying to give a company constructive criticism on their product, and struggle with communicating it well.
Sometimes, they just want to be difficult.
In these cases, please don’t punch your computer screen, and please don’t post a retort back.
Every one in a while I'll chat with an individual who still isn't convinced LinkedIn is important for today's networking professionals. Regardless of your industry, it's a great tool to find and meet individuals who can play a key role in your career.
Consider these fast facts about LinkedIn that many individuals aren't aware of:
I hope you had a great Valentine’s Day Weekend!
Social media platforms have so many features and are constantly changing, which can make it difficult to keep track of everything each platform can do.
Below you’ll find a few tips that can prove very useful on each platform, but that most people may not know.
Did you know there’s an estimated 20 million fake Twitter accounts?
Some of these may follow you and if they do, be sure you don’t follow them back. Of course, there are tools available that will differentiate between your real and fake followers, but if you want to know how to tell just by glancing at their profile, keep reading.
What is Ello?
Ello is a new social media site that was launched this summer but is now gaining momentum and popularity—it’s been reported that about 38,000 users are joining every hour. Created by a group of artists and designers, its founders have dubbed it the “anti-Facebook”, with a focus on increased privacy and no advertising by businesses...